What colour can say about your brand

  • January 7, 2014

Have a  look at this Colour Emotion Chart.  See what impact the colour chosen for your brand has on peoples emotions.

In the winter months, a typically bleak and depressing time of the year, it is said we tend to crave vibrant and bright colours that remind us of the summer season.

However, with most of us this is actually the case all year round. Bright colours draw our attention and using them effectively can benefit your brand too. Colour can cause conversations with customers and make your brand energetic and rewarding.

A study of the world’s top 100 brands (defined by brand value) saw 95% use only one or two colours. 33% of those top brands would like to think they own the colour blue, and 29% think red is their colour. It suddenly becomes irrelevant, it’s what you do with it that counts. Why be limited?

Even charities that deal with famine and world disasters can draw more people to their cause through vibrant colours, they act to reinforce their positive attitude and in turn making people positive about affecting change.

Multiple colours are often used to emphasise the choice, variety and diversity provided by a company or to emphasise the breadth of a companies service.

Colours can reflect the emotional outlook of a culture. A bright colour for example, stands out and allows itself to be the focal point of a conversation. It also gives us a positive emotional response, generally we gravitate to things that makes us feel happy and secure.

So what does your brand colour say about you or your business?

Gareth Jones
Technical Guy at SiteZulu