Using Social Media To Build Your Business

  • June 13, 2014

It is important for any business starting to get the word out about their products or services, and Social Media is a efficient and cost effective route to do that. Here is a very simple intro on how to use Social Media as part of a successful marketing campaign.

If you want a business to grow and be successful, you need to have a solid marketing strategy in place. Every business, big and small, is well aware of this fact, yet it is the one area where many tend to fall flat.

The problem, if it can be called that, with marketing is that there are all kinds of different ways to get your message out to the masses. Choose the ones that are best suited to your target market and success will likely follow. Pick the wrong method time and again, and chances are you will eat up your entire annual marketing budget in a matter of weeks.

Ironically enough, the most effective form of marketing is one that doesn’t cost a penny: word of mouth. Get enough people talking about your business and the great service you provide, and you will quickly see visitors start to line up to use your product or service.

In the on-line world, social media had become the way to generate that positive word of mouth, although it tends to move a whole lot more quickly than it did in the days before the internet. Word can very quickly go viral, taking your business from small to big, overnight.

In order to get the most out of social media, you need to start off with a great website. There is no point in being beloved on Facebook, Twitter, and the rest if you don’t have anywhere to point your followers to. You can use a free website builder like SiteZulu to have a professional looking site up and running in no time at all. The hosting costs that come after you create a website in this way are minimal and can easily fit into your budget.

You can use your on-line website builder to add buttons that will take people to your social media pages. These buttons should also be added to every piece of content you place on your site, as this makes it easier for visitors to share what they see. Once they get active and start sharing to their social media networks, the number of followers and visitors to your site will start to increase exponentially

The fact of the matter is that by using social media to grow your business, you are making it clear that you want to build your brand and your relationship with your customers.

You can nip any potential issues in the bud by quickly responding to questions or negative comments left about your business. You can also quickly get word out about new products and services being offered, as well as having an outlet to share freebies and discounts.

The more you let your customers know about your business, the better, especially if you can add a little personal touch to it. That is exactly what social media allows you to do.

Gareth Jones
Technical Guy at SiteZulu