Many people enthusiastically start a blog, only to give up fairly quickly after failing to attract the number of visitors they thought they would. It’s easy to get lost in the vast blogosphere unless you are offering something a bit different, and equally as important – promoting your blog effectively.
A great blog has personality, awesome content and more often than not, a clear objective and topic. A great blog also requires a lot of work and dedication. It is unlikely that you will wake up one morning to find you have 10,000 new followers. These things take time.
1. Provide Value
This is the most important thing to remember when blogging. Don’t write for the sake of it. Aim to consistently provide value for your readers.
That can mean informative original content such as guides, insightful opinion pieces, beautiful photography or anything else that is relevant and resonates with your audience.
2. Write Great Headlines
Headlines make a huge difference to click through rate. Take the time to construct one that tempts the reader to read the whole blog post. If you have a collection of tips, a list of products or something similar I would advise using number in your titles. Eg ’10 Most Exotic Cars on the Planet’ or ‘5 Ways to Get a Better Night’s Sleep’.
Using numbers in headlines has been shown to improve click through when compared to a headline without numbers. This goes even deeper though, some studies have shown that certain numbers are more tempting than others when used in a headline. We may delve deeper into that in another blog post.
It doesn’t really matter how good your content is if it looks awful and uninviting. Break up that wall of text and make your pages more appealing by using the following methods:
- Bullet lists
- Bold, italic and underlines (use sparingly)
Fantastic images often make a site, and it’s no different for blog posts.
If you can take your own high quality images – fantastic. If not then have a read of our previous post on finding stock images
5. Quality, not quantity
This is an important one. It’s a lot better to post two really good blogs a week than four average ones. There’s lots of average content on the internet. It is a lot more effective to rise above all that noise and produce something that really stands out.