5 Reasons Why Your Website Should Be Responsive…

  • March 26, 2014
mashable-responsive-design
Shortly all of SiteZulu’s sites will be fully responsive, if you don’t know what this means and why it’s important, we thought we’d clear it up for you.

In the last few years mobile internet usage has been sky-rocketing, in the very near future it will match that of desktop usage. Despite this, the vast majority of business websites are not mobile-friendly. This causes an unnecessary headache and can put potential customers off.

What is responsive design?

Responsive design requires that your website is coded to adapt to any screen or device it is viewed on, so whether it is a desktop computer, tablet or phone it will display effectively. This is the most widespread and popular method for design mobile websites.

Here are just some of the reasons having a responsive site is important:

1) Mobile Internet Usage

No need for in depth explanations of this point, these statistics illustrate perfectly why having a responsive website is great:

Over 20% of Google searches are performed on a mobile device.
In 2012, more than half of local searches were performed on a mobile device.
In the United States, 25% of internet users only access the internet on a mobile device.
61% of people have a better opinion of brands when they offer a good mobile experience.
25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

2) The User is KingGoogle’s Think Insights suggest that if a user has a good experience with your mobile site, they’re 67% more likely to use your service or convert to buying a product. However, if they land on your mobile site and become frustrated or cannot locate what they’re looking for, there’s a 61% chance they will leave and go to another site (probably one of your competitors).

3) It’s More Social A recent study has suggested that 55% of social media consumption happens on mobile devices, so if you use social channels to drive traffic to your site it is inevitable that mobile traffic will increase too. So if your site is not responsive you’re going to see high bounce rates and very few customer conversions. This is going to be frustrating for you, not to mention your potential customer.

4) It’s SEO FriendlyIn June 2012, Pierre Farr of Google declared that Google favours responsive web design. This is because one central URL makes it easier for Google to trawl and analyse your site, as well as reducing the chance of on-page SEO errors. This is another reason responsive sites typically perform better and easier to maintain.

5) Future Proof Your Site
Probably the biggest benefit of responsive design is that the size of your site is based on the size of the screen its viewed on, not the device. This means it should display effectively every time however you’re viewing your site.

This means that as technology progresses and new devices come into common use, your responsive site is still going to look great.Responsive design for your site is no longer just a nice feature, it is now a necessity and can have a beneficial impact on your business.

If you have any further questions about responsive design, please get in touch and we’ll get back to you as soon as possible.

Gareth Jones
Technical Guy at SiteZulu